If you work in public relations or are looking to work with a public relations professional, you should know what to expect after a contract is signed. The planning phase of a public relations strategy is critical because it is the blueprint of how you will get from where you are now to where you
As business owners, it is easy to simply declare personal calls, social networking, web surfing, and excessive water cooler talk as valuable time wasted by employees. While these are all valid concerns, did you know many of your processes, or lack thereof, may cause extra work at your expense? Process related time wasters include: Unclear
Over the past few months, several storms have devastated families and businesses across the country. In most cases, families have emergency kits to help them weather the storm and insurance to help them rebuild afterwards. However, outside of a fire evacuation plan, small business owners may not consider the need to have a disaster preparedness
Often, small businesses call upon communications firms to help them build their brands and to increase brand awareness. At Dorsey Group, prior to implementing any communications strategy we evaluate a company’s current market-share situation and how that is impacted by day-to-day operations. 5 Actionable Areas for Brand Building Customer Service. In the old days, if
Managing Partner of Dorsey Group, Makasha stopped by The Blood Red Pencil to share public relations insights to writers. As publicist, who happens to be an award-winning author, Dorsey believes that public relations for authors starts with a blank page. The works begins before one word is ever written—one’s audience is what matters if one